invisu's page
Intro
Creating a Smarter Investment Process
Founded 2014 Tel Aviv Israel
Solution
invisu is a wizard that creates clear, visual one pagers, replacing the need for send-ahead pitch decks for entrepreneurs to write and investors to read by guiding entrepreneurs through a process that simplifies and streamlines the writing
invisu is creating a Smarter Investment Process. We are taking it 3 steps at a time: 1) Cut the Noise: A clear communication system that enables entrepreneurs to easily and clearly tell their stories to investors and send a unique, trackable link to each investor. Investors receive a sleek and responsive one pager enabling them, in minutes, to understand what the company does and decide whether it's worth their while to meet with them as a potential investment opportunity and respond to them on the go from any mobile device. The invisu page incorporates the most important parts of a business plan, an executive summary and a pitch deck - creating the only tool an entrepreneur needs to tell their story before, during or after a meeting. 2) Communicate - Robust tools allowing investors to loop in partners, other investors or screeners, communicate with each other, rate the start up, ask Founders' questions and make important decisions - all on their mobile device in one convenient place. 3) Close - Our big vision - we don't just want to help the process - we want to be a part of the process - providing private, curated deals based on our Smart Analytics, enabling any investor anywhere to find the right deal at the right time, and to close faster and smarter thanks to our advanced investment tools.
Secret Sauce
Our CEO and Co-Founder, Donna Griffit, has spent a decade working with thousands of companies creating compelling messages that have raised hundreds of millions of dollars in funding.
Donna's experience, skills and connections create an unbeatable foundation for invisu's success. She is well respected and loved in the startup ecosystem by founders, investors and accelerators. Her ability to distill complex messages into clear stories is the backbone of the invisu one pager wizard. We tried to create the system to simulate a consulting session with Donna, who in 2 hours with a company can create a well written one pager. Additionally - we are not about search tools and mass quantities - we are about Privacy, Curation and Smart Analytics.
Pains we solve
Investors have too much noise to cut through
Since the one pagers aren't clear and are mainly textual, often read on mobile devices, investors will give up on companies they don't understand, potentially missing great opportunities
Startups Struggle to "Tell Their Story" to Investors
Entrepreneurs will spend way too much time trying to write a one pager that tells the story of their venture in a concise manner, and still investors don't always understand what they do
Takes Too Long to Create the Deck and One Pager
Startups spend way too long figuring out how to tell their story! An average startup will spend 300 hours creating a one pager! Shouldn't they be working on their product??
Team
Donna Griffit (Abraham)
CEO, Co-Founder
Corporate Storyteller with over a decade of experience working with companies internationally - from early stage startups to Fortune 500, helping them get their “story straight” by creating messages that captivate and drive to action - pitches, presentations, one pagers, web content, etc.  Donna consults companies seeking funding at various rounds and/or customer engagement and sales.  She also works with most of the accelerators, incubators and VC’s in Israel.
Jonathan Griffit
VP Product, Co-Founder
Inventor & Entrepreneur, Jonathan started his first company at the age of 19 and has founded and managed several Internet and Mobile companies, as well as Gaming and AI.  Jonathan consults in UX, UI & “outside the box” business models. LLB, MBA.  Current venture - Founder of International SaaS company focused on the Beauty industry with presence in Israel and Europe
Ronnen Edry
VP Biz Dev, Co-Founder
Entrepreneur, Investor and Business Consultant.  Ronen was founder and CEO for successful startups (eZaro) and held Executive positions in Business Development, Marketing and Sales at large corporations such as ECI Telecom and Gilat Satcom.  Ronen Co-Founded Portalium Ventures in 2004 working with a large number of European VC and Private Equity firms in screening for and identifying viable expansion phase investment opportunities on the Israeli hi-tech scene.  He currently consults early stage startups on business strategy.  B.Sc.EE and MBA
Faigie Grunberg
CMO , Growth Strategist
Faigie brings a fresh blend of startup expertise to our team. Her years of background in startup operations, sales and marketing mean extra power to our efforts!
Video
invisu on Google Developers Channel
Screenshots
Create
Our benefits
Simplifies Processes
Instead of just staring at a blank document, invisu guides you through a clear process that eliminates guess work.
Increased Chance for Investor Meetings
When investors "get" what a startup does, there's a much better chance that they will call them in for a meeting.
Saves Time
Cuts the one pager creation time at least by half and aids investors to understand the company in less than a minute!
Improved User Experience
Both entrepreneurs and investors benefit from a stellar user experience that simplifies the deal flow process for both sides
Improved User Interface
No more boring, complex textual documents. invisu creates visual, aesthetic documents that are easy to understand and view from any device.
Traction
Relocated to Silicon Valley
We moved operations to Silicon Valley in January 2015 to truly ramp up and be in the epicenter of startups/investors
Real time data: unavailable
1KRegistered Users
700KGoogle Produced Film
We were selected by Google to create a video providing start ups with tips for writing a winning one pager, featuring invisu with a unique promotional link. These videos will be featured on the Google Developer Community channel (550K users) as well as a collaboration with Startup Weekend (130K user in 2013) and many more collaborations to come.
Real time data: unavailable
30KUnique Visitors
Over 30000 unique visitors to our site with no SEO or marketing – most of them in the last month Almost 10% conversion rate to registered users
Real time data: unavailable
70 Partner Investors
Investors in our database accepting invisu pages and/or having installed our button on their site
Real time data: unavailable
7KPartnership With Google Launchpad
Google Startup Launchpad is offering invisu as a tool of choice to it's exclusive Startup Launchpad Program
Real time data: unavailable
Market
Our Initial Target Market is entrepreneurs in Israel, Europe and the US. There are 1.5M New Tech Startups per Year
Why are we starting with this Market?
Entrepreneurs are the main users of our solution and they will reap the fastest results
Source: link
The Global Market is 305M potential clients per year
Source: link
Competition
We are the only wizard that guides startups to create powerful, concise one pagers with data that investors truly need, creating a sleek, clear page viewable from all devices, saving time.
Startup Focused
Static Text
Dynamic Visual
Gust
FounderSuite
AngelList
PitchXO
F6S
MSWord
About.me
Visual.ly
invisu
General
Gust
Gust provides a platform to create a startup profile for investors to view but it's not mobile geared and there's no guided wizard.
Feature or Benefit
Us
Gust
Automated One Pager Creation
Simple Guided Wizard
Startup Focused
Responsive to Any Device
Track and Send Tools
Investor Tools
Dynamic Updates
FounderSuite
FounderSuite aggregates tools, templates and software from different places on the web to help founders manage processes, among others, fundraising. They don't have a guided wizard for one pagers and aren't responsive. There are no tools for investors.
Feature or Benefit
Us
FounderSuite
Automated One Pager Creation
Simple Guided Wizard
Startup Focused
Responsive to Any Device
Track and Send Tools
Investor Tools
Dynamic Updates
AngelList
AngelList is the most popular site for startups to create profiles and seek investment. The profile creation process is tedious, not structured and difficult even for skilled writers.
Feature or Benefit
Us
AngelList
Automated One Pager Creation
Simple Guided Wizard
Startup Focused
Responsive to Any Device
Track and Send Tools
Investor Tools
Dynamic Updates
PitchXO
PitchXO are probably the most similar to us and are getting good traction, but they aren't focused just on startups and they don't have guidance for building the messages.
Feature or Benefit
Us
PitchXO
Automated One Pager Creation
Simple Guided Wizard
Startup Focused
Responsive to Any Device
Track and Send Tools
Investor Tools
Dynamic Updates
F6S
F6S is similar to AngelList in allowing startups to create a profile to showcase themselves, they also offer tools for registering to accelerators, VC's and competitions but there is no process of guiding the message creation.
Feature or Benefit
Us
F6S
Automated One Pager Creation
Simple Guided Wizard
Startup Focused
Responsive to Any Device
Track and Send Tools
Investor Tools
Dynamic Updates
MSWord
Tool of choice for creating one pagers today - there is no guidance to create a one pager and even when used with a template, there is no guided process or specialized send and track features.
Feature or Benefit
Us
MSWord
Automated One Pager Creation
Simple Guided Wizard
Startup Focused
Responsive to Any Device
Track and Send Tools
Investor Tools
Dynamic Updates
About.me
About.me let's you create a visual page showcasing yourself but it is very general with no guidance for startups.
Feature or Benefit
Us
About.me
Automated One Pager Creation
Simple Guided Wizard
Startup Focused
Responsive to Any Device
Track and Send Tools
Investor Tools
Dynamic Updates
Visual.ly
Visual.ly let's you create semi-automated visual content for marketing, but it is not startup or one pager oriented.
Feature or Benefit
Us
Visual.ly
Automated One Pager Creation
Simple Guided Wizard
Startup Focused
Responsive to Any Device
Track and Send Tools
Investor Tools
Dynamic Updates
Business Models
Yearly Membership Fee $89.00
They have already invested the time and effort of creating the page and are already seeing investor engagement and results. At this point, the stickiness is irresistible.
Free to create the invisu page and send to 10-20 investors. After the sends have been used, entrepreneurs can join yearly membership with unlimited sends.
Expert Marketplace (Rev Share) $
Startups are already paying service provider - we will make sure they are getting the top experts and best offerings tailored to their unique needs.
Startups pay service providers billions of dollars a year (Content Writing, Market Analysis, Graphic Design all the way to Legal and Accounting). There are many marketplaces out there but none that are focused on the unique needs and constraints of startups. Once we are funded we intend to create the ultimate Startup Marketplace with top tier consultants that can help them enrich their invisu page as well as meet all their unique needs. We will work on a rev share model. The first service available of course will be content editing and review by our team...
Investor Subscription - Monthly $
As we amass more and more companies, we will create a layer of Dealflow Management tools and Data Analysis for investors to improve the quality of dealflow, enable them to search, track, share and more.
Groups - VC's, Incubators, Conferences $
organizers want a streamlined way to present their startup portfolios.
We welcome conferences, incubators, VC's and other groups to bulk their startup teams one-pagers, and share the collectively with their target audiences.
Go to market
Personal Marketing
Donna will provide messaging workshops for large startup meetups and accelerators in order to provide value and introduce invisu to tens and hundreds of startups at once.
We believe it will work because:
Donna already is a sought after speaker for startup events. People are thirsty for her insights. It's only natural to provide them with a tool and a promotional offer to implement her tips.
Strategic Investor Partnerships
We will partner with investors who wish to receive invisu one pagers and seamlessly embed an invisu button on their site or a special link in their emails to call startups to "invisu" them
We believe it will work because:
Investors today complain about the poor quality of the one pagers they receive, or they put a complex application for entrepreneurs to fill out, or worse, send them to a site like Angelist to create a profile. This is a long and tedious process with no guidance. Invisu will make it easier for startups to submit, for investors to review, and at the same time create a huge exposure through busy VC and Angel sites.
Online Marketing
We will have a regular blog where Donna will provide insights on how to effectively create great content. Invisu will be mentioned at the bottom of the blog with a special promo code.
We believe it will work because:
People love getting tips and content, and if the tool is an afterthought and they get a promotional code, it's a true viral push.
Roadmap
Closed Beta
Launch date:07/01/2014
This version includes
Web version
Public Beta
Launch date:12/15/2014
Description: A complete revamp of the editor and paged based on user feedback from the closed beta
Paid Version
Launch date:01/01/2014
Description: We will be activating our paywall with the various payment plans
Funding
We are seeking $1M for our seed round
To date we have raised $100,000
This will bring us to significant growth, initial revenues and ~10K paying users
seed round
$1M
$291KR & D
$258KManagement
Salaries, business and office expenses, etc.
$24KServers
$282KMarketing and Sales
$60KPR
$85KMiscellaneous
Relocation costs, deferred development, travel costs, etc.
Testimonials
Izhar Shay
General Partner , Canaan Partners
Invisu is way more than a one pager. I was able to get a clear view about the companies using it and  I look forward to experiencing dealflow in this manner
Irit Israeli Kahana
Managing Partner, AfterDox
I tried Invisu as an investor, and loved it. After browsing through hundreds of "standard ​one pagers​ the invis​u​ page was refreshing, gave me the right info and enabled me to decide if I want to stay on the high level or dive deeper on any of the parameters ... As a mentor and adviser to so many startups - this is a "life saver" - it enables the entrepreneur to concentrate on the relevant content without wasting time…”
Moti Menachem
Founder & CEO, Pic Badges
Finally a great solution for generating a one pager . Invisu lets you arrange and present, in a very intuitive way, all your business information in one elegantly designed interactive page. It also lets you send and track who watched it. Brilliant!
Eyal Benjamin
Director of Strategy and Entrepreneurship , Tel Aviv - Yaffo Academic College
Invisu simplifies the tedious investor task of screening for quality startups and gives the entrepreneurs a guiding tool that covers all key elements that must be touched on to get the meeting.
Press
Google Startup Launch Channel - YouTube
Google's Demo day pitch: make your 5 minutes memorable
Globes
The Right Pitch
H-Farm Ventures - Youtube
Donna Abraham, Corporate Storyteller @ H-FARM
Venture Beat
Ditch the Pitch
TheStreet
10 Amazing Israeli Start-ups That Could Be the Next $1 Billion Company
Times of Israel
Donna Griffit scales, launching new startup, invisu.me -- Off to Ramp up in Silicon Valley
Google Developers Youtube Channel
How I: Build one-pagers to get investment meetings
Newswire
invisu.me Helps Startups Better Pitch Investors as part of Google Launchpad Program
Why Us?
Frustrating problem for both sides, no viable solution
Investors spend more time on mobile
Large market with many opportunities to broaden
Initial revenue achieved from first product
Team with deep understanding of all facets of market
Contact
Mail usdonna@invisu.meCall us+1-650-665-3858Skype usohdonnaohVisit us965 E El Camino Real, #424, Sunnyvale, CA

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